VSE International

Customer Ordering Portal

VSE International is a long-standing commercial bakehouse. They’ve been around for over 50 years and have over 1000 products in their range. Their trucks can be seen on the road daily making deliveries to restaurants, cafes, airlines, schools and events throughout New South Wales.

Despite having a state-of-the-art manufacturing process, VSE’s process for handling orders was largely manual, leading to bottlenecks and a lack of efficiency. This manual ordering process also limited customer growth and put them behind the competition.

What they needed was an online portal to allow customers to place orders and have them flow through seamlessly to VSE’s back-end system. However, when they engaged app developers in the past, it repeatedly failed due to the complexity of integrating.

We were engaged because of our experience in combining simple user experiences for customers, with complex integrations behind the scenes.

vseinternational.com.au

What We Built

An ordering portal where customers can create and manage their account, view the full range of products, order product and make payment.

Intuitive User Experience

We worked with VSE to simplify and organise their late range of products into an intuitive structure for customers to easily browse, filter and find exactly what they’re after.

Streamlined Ordering

Orders are sent directly into their back-end system in real-time. This means customers are in control of getting their orders in before cut-off times, and there’s no more double handling of orders via phone and email.

Flexibility for the Future

Using custom technology built on best industry standards, there are no limits on what can be developed in the future unlike limitations of off-the-shelf platforms. This gives VSE plenty of room for expansion as the business grows.