Art Money

Fintech startup

Screen capture of the Art Money website homepage

Art Money is a startup initiative that was created to allow anyone to purchase artworks from participating galleries, spreading their payment over ten monthly instalments, completely interest-free.

As a completely new initiative, they needed a bespoke website application to onboard new customers and take them through a credit application process that feels easy on the surface but carries out complex logic, financial and ID verifications behind the scenes.

The web app we’ve developed has supported them in scaling from a startup with no customers to operating in Australia, New Zealand and the USA with over 3,000 successful credit applications now completed.

artmoney.com

Quote Mark

They are genuinely interested in and committed to our company purpose. They are a true partner.

Paul Becker - Founder, Art Money

What We Built

Website, online finance application form, online application management system, Stripe integration, Xero integration.

Staying Lean

Automated processes and integrations have enabled staff numbers and overheads to remain low, while growing customers and revenue substantially.

Future Proofed

Areas can easily be refactored and extended, for mobile apps, or new tech like Face ID recognition, so they remain quick to adapt.

Staggered Investment

As a product which has had most of its capital raised by investor funding, it’s been important that we deliver the solution in stages over time, and prioritise functionality but never lose sight of the big picture roadmap.

Working Relationship

We have worked with Art Money from it’s inception 8 years ago and continue to be the sole developers as the business grows.