Use a prototype when pitching for investment

Pitching for investment is a gruelling task for even the best "why didn't I think of that?" startups. Being able to quickly convey your concept, how it works, and why it's going to change the world is essential. For this purpose, prototypes can be a game-changer! This was how Art Money approached their recent capital-raising round.

Art Money first launched in 2015 and now has a growing user base in both Australia and the US, but there is still plenty of opportunity to develop the service further to broaden its market appeal, and for that they need money. For most startups careful and strategic use of cash funds is critical and sometimes you've got to spend a bit, to get a lot!

We worked with Paul Becker, Art Money's Founder, to develop an online prototype of Art Money's vision that he could talk through with potential investors and partners at his pitch.

Being able to point, click, and tap around the prototype streamlines the conversation, and that along with Paul's infectious passion for his business was fantastic for getting others excited and enthusiastic about Art Money — the way to buy art!

Read more about the online application system we built for Art Money.