As global demand for organic products and produce explodes, BioGro have established themselves as “clean green” with 35 years dedicated to organics and certification. BioGro is New Zealand’s largest organic certifier, servicing more than 750 producers across New Zealand and the Pacific.
“The BioGro logo guarantees that a product is made without animal testing, genetic modification and the routine use of synthetic pesticides. It is the mark of a genuine organic product.”
During the past few years, BioGro have invested in both their internal and customer facing systems in order to keep administrative costs to a minimum and provide a solid platform for growth and scalability. As a not-for-profit, budgets are often modest but they’ve possessed exceptional foresight, enabling them to fully leverage their ongoing investment.
The process of becoming organically certified is extremely involved, there are many elements that need to be checked and verified before that organic sticker can be presented on the label – when buyers choose a product from the supermarket shelf based on it’s organic status, they need to be confident that not only is the manufacturing of that product organic, but that every ingredient also meets the standard.
For BioGro the administrative aspect of processing applications was time consuming, frustrating and offered little-to-no added value to the organisation or its customers. For those looking to become certified, the process was at times overwhelming. The sheer volume of man hours needed to process and manage applications meant BioGro struggled to keep up and certifications were often slow to turn around.