This is the story of a small Christchurch business dreaming big and making good.
Baker Boys are an institution on the Christchurch bakery front, having been part of the landscape for the past 25 years. Back in the day when blueberry muffins were considered a healthy alternative to cakes and biscuits, Baker Boys got on board and started producing these treats for local farmers markets.
They continued to build their brand and their business until 2001 when we they made the decision to go big. They opted out of the retail market, invested in their plant and started their new chapter as contract manufacturers.