Auto Provenance is an online service providing searchable histories or “Provenance” of classic cars. Catering to an exclusive clientele of enthusiasts and collectors, and with over 90,000 cars in the archive, members have a wealth of information at their fingertips to assist in tracking down a piece of classic car history—with minimal information and effort.
Damien Duigan, one of the founding members of Auto Provenance, began developing the original archive in the late 1980's as a University Student. The first electronic form was later born in the 1990's created using an early version of the FileMaker software which has developed over time into the extensive collection it is today.
Bruce Goddard and his son Stephen came onboard to form Auto Provenance in 2014 after meeting Damien through an affiliation with the Classic Throttle Shop in Sydney. Bruce's passion for business, combined with Stephen and Damien's passion for tracking the provenance of classic cars, led them to approach us to assist with building a web based solution they could market to potential members.
The database of car histories was a valuable asset to the right people, but not so much on its own. The problem was how to market this information to the right demographic and develop a service that enthusiasts and collectors could use to find car histories of interest. Often, only a small amount of information was known about a particular car, so it was important to facilitate to this end and provide a method of finding histories with few details.We were approached in 2014 and tasked with a few key requirements:
- Create an attractive brochure website.
- Develop a membership system that accepted payments from various sources.
- Build an advanced search engine.
- Integrate with FileMaker to sync car histories to the web.
The end goal was to design and create a simple interface that provided little barrier for members to find the histories of classic cars.