Online Forms – A business game changer?

May the form be with you

Forms - it's a subject that falls into the same excitement category as tax or insurance. So you can imagine our delight when we realised during some internal reflection that forms are exactly what we have become specialists in! And it goes without saying that our would-be hipster team of web developers and digital designers were not convinced this was the mast we should pin our flag to.

Regardless, we've done just that.

Why? Because we've witnessed the power of a beautifully designed form. And when we started to see the effect these forms have had on our clients business' it's actually something to get pretty excited about.

Down with paper forms

Show me?

Transforming those lengthy paper forms into an online form can have multiple benefits for both your business and your customers.


  • No more manual data entry and duplication of information in different locations
  • Quicker processing times
  • Less human error due to illegible handwriting or data entry
  • Data flows directly into existing databases and software helping to streamline back-office processes
  • Form tracking allows you to see how and where people abandon the process so you can make improvements to increase the completion rate
  • Reducing admin hours and integrating your online form with your back-office systems gives your business scalability


  • Easily edit and correct errors and cut and paste text
  • Instant checking and feedback
  • No space limitations
  • Ability to save and access from any location
  • No more large overwhelming forms, online forms can be broken into manageable steps

Prove it!

“The introduction of an online application screening and approval system has saved our application review team hundreds of hours of time and made their collaboration on candidate assessment so much easier. The CustomD software was a game changer for us and worked brilliantly from day one.”

– Paul Wright Chairman

The online application form and review process we built for the Inspire Foundation in Canterbury was a game changer for the organisation and has given them the ability to expand the business model launch a new region in Marlborough.

Read more about this project click here

So what makes a great form?The Ultimate Guide to Online Form Design

There are a number of critical factors that need to be considered when designing an online form, we've broken these down into 6 different topics and written them up into a handy eBook.

We'll guide you through the following areas;

  • Validation design is critical for obtaining the correct information
  • Form field details can make or break a form
  • Making it mobile-friendly creates greater access
  • User experience is key to user satisfaction
  • Integration makes things easy for you and users
  • Tracking gives you information on how to improve your forms

Turn yourself into a form aficionado, stop frustrating your customers and start increasing your form conversions.

Click here to download your copy of the eBook ‘Ultimate guide to online form design’.

Alternatively drop Matthew a line on +61 1300 783 217 or e-mail and we'll do all the hard work for you.

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