You may have heard the statistics about ever-increasing mobile usage – by the end of 2015 the number of searches from mobile devices is expected to exceed that of desktop computers.
In response to the huge volumes of mobile traffic, and to improve the experience of searching from mobile devices, Google are starting to rank mobile-friendly websites higher in their results. A recent change to Google's search Algorithm will give priority to sites that are mobile-friendly, which conversely means your site may take a hit if you're optimised for desktops only.
What's the best way to ensure your website is considered mobile-freindly? well the official recommendation by Google is to build your site following the “responsive design" technique, which is also our preference at Custom D.
Responsive design enables your website to adapt on-the-fly to any device. So whether your audience is on a phone, tablet, or desktop, the experience of using your website isn't compromised. After all, nobody likes to zoom and scroll endlessly to get the information they want.
In addition to giving sites that pass the test higher rankings, Google also added a visual tag to indicate whether a website is “mobile-friendly".
To test if your site is considered 'mobile-friendly' by Google, you can use their mobile-friendly test tool.
Responsive design is best done when you first develop your site, rather than retrospectively. However, there are a number of options, so you don't have to throw out what you have.
Drop us a line to discuss mobile compatibility further.